Multi-channel
Client: Southwest Airlines
Agency: Merkle
I provided design and production support for a Southwest Airlines' multi-channel marketing campaign, ensuring brand consistency across a wide variety of signage, collateral, in-flight materials, and promotional print assets. Worked closely with print vendors to maintain strict color accuracy across diverse materials and substrates, optimizing print quality for each format.
Roles played: Graphic Designer; Production Artist
Software used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
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