Email
Client: Citibank
Agency: Havas
I designed and formatted email content for desktop and mobile, ensuring clear messaging, strong CTAs, and optimized layouts. Focused on visual hierarchy, deliverability best practices, and audience targeting. Collaborated with legal and technical teams to ensure compliance and functionality, optimizing engagement, readability, and conversions through strategic design choices and audience segmentation. Ensured responsive design, brand consistency, and digital marketing best practices while collaborating with art directors and developers.
Roles played: Graphic Designer, Production Artist
Software used: Adobe XD, Adobe Photoshop, Microsoft Office, Slack
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