Direct Mail/Mechanicals

Client: Citibank
Agency: Havas
Here I'm showcasing mechanical working files and a mockup of highly technical, personalized inline print pieces. I developed assets that met strict design specifications, ensuring seamless integration with automated variable data insertion. This piece featured wide windows on the envelope, with a die-cut brochure featured through the rear window.
Role played: Production Artist
Software used: Adobe InDesign, Adobe Photoshop, Triple Triangle software plug-in
In-line outer envelope
In-line outer envelope
Die-cut brochure outer
Die-cut brochure outer
Die-cut brochure inner
Die-cut brochure inner
Letter front
Letter front
Letter back
Letter back
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